THE MAD DASH TO 4F
It started with a whiteboard. In January, Sam and Adam took over the 4’x8’ whiteboard in the shop and turned it into a vision board for the year: new products, new packaging, a magazine, and near the top, circled, 4F and MAWNY in Buffalo, New York. Then the countdown began.
Prototype, Print, Repeat
We never stopped inventing. Kirigami Cards (now Topogami Cards) and packaging prototypes took over the tables. The Folding Frog started when Adam’s 4-year-old daughter kept asking Sam to fold her frogs out of playing cards. It just kind of took off from there, and it became a product with its own routine.
We also came across George Hart’s 30-card spheroid polyhedron. After talking with him about his design, he was happy for us to use it, and it became our Do-Decka-Hedron. The 3D printers ran day and night, and not every print survived. Sometimes you get precision parts, and sometimes you get a bird’s nest of spaghetti.
Building Inventory
Meanwhile, the Infinity Chalice went from a handful of early aluminum models to a full production run, including stainless and plastic versions, lined up across the shop. Then a freight truck backed down our gravel drive with a whole pallet of playing cards. There’s no turning back after that.
Packaging From Scratch
Every tuck box went through round after round of design before we were happy with it. Then each one was laser cut and folded by hand, and the chalices got custom tubes with SLY on the lids, pad printed in house.
A Magazine, Hats and Bags
We finished and printed our first magazine, the April 2026 Magazine and Product Catalog: part satire, part catalog.
We also stepped up our game with the flannel drawstring bags that come with the deluxe version of the Infinity Chalice. A local seamstress embroidered our logo on them, and since her sewing skills are better than ours, we handed the bags over to her entirely. We also ordered hats and shirts with the company logo, plus custom shopping bags so every purchase at the booth went home in style!
Setting the Stage
To make every inch of the booth shine, we made custom display holders so each product could stand up and show off.
Last-Minute Mischief
While we were packing, Sam came up with the idea for Tickle Certificates. Not to be outdone, Adam came up with the American Excess card, and our Inappropriate Ice Breakers were born.
Tickle Certificates are credit-card-size anodized aluminum cards, engraved on one side and made in the USA. The Standard version is thin and flexible and comes in a variety of colors, and the HD version is thicker, sturdier and black only. They’re perfect for adding a touch of whimsy to any interaction.
Packed and Rolling
After months of work, everything fit into the car, barely. Next stop: Buffalo. Read how the trip went.